Google Ads for small business
– campaign setup, design and management
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Getting started with Google Ads can be a pretty daunting prospect. We’ll get you set up and design high-performing ad campaigns for your small business. Then we’ll take care of the Google Ads management so you maximise your spend over time.
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Plus we’ll provide you with monthly reports on your Google Ads performance against your business goals, so you know every penny counts.
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Our paid search services for small businesses include:
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Google Ads account setup
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Keyword research and trend analysis
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Ad design and optimisation
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Google Ads campaign management and budget control
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Google Ads performance reports
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Having a sale? Running an event? We can also work with you to create time-limited campaigns that bring the feet through your door and the bums to your seats.
How Google Ads works
– an intro to paid search advertising
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Getting to grips with Google Ads (formerly AdWords) first requires a bit of a rethink:
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Google is not a search engine.
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It’s actually the world’s most powerful advertising platform, available to anyone at any time.
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You may have already come across the acronym PPC for this sort of thing. That stands for Pay Per Click, which is exactly what you’re doing with a Google Ads campaign.
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Essentially you’re rigging a Google search in your favour.
This is done through a micro-auction that takes place every time a potential customer starts a search that's relevant to your business.
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If Google reckons your ad is among the most relevant for that search, and if you out-bid any rivals in the micro-auction, your ad will appear at/near the top of the customer’s search results. (This is called an impression. No money has changed hands at this point.)
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If the customer likes the look of your ad and clicks on it, the click-through triggers a payment based on the outcome of the original micro-auction.
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In other words, you only pay once the user has landed on your website. And that’s where your site’s design, content and general brilliance takes over.
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Jargon-buster:
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Impressions – how many times your website’s page appeared in Google users' search results
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Clicks – how many times users clicked through to your page from their search
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Conversions – how many times users then completed a desired action on your site (placed an order, made an appointment, etc.).
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Still perplexed by PPC? We're here to help.
Google Ads on a budget – when it pays to PPC
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How much does running Google Ads cost, though? Is it worth it for your small business?
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Each PPC auction payment can be anything from mere pennies to several £s. This depends on how competitive the market is for the words/phrases you’re targeting.
So ‘craft beer’ would command a high price, but ‘craft beer pub derbyshire’ might be more achievable, for example.
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And if your pub spends 40p on a Google Ad that results in a table booking for 4 people at £40 a head... We make that a 400% return on the original investment. Not to be sniffed at.
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We know that small business budgets are tight. Which is why we only target click-throughs and conversions that make a genuine difference to your business and your bottom line.
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Sound about right?